"Instead of controlling the environment for the benefit of the population, perhaps it is time we control the population to allow the survival of the environment" David Attenborough
Our goal is to identify and promote ways for humans to reach the end of a consumption cycle, leaving no traces of the consumption itself. Think carbon footprint offset at a larger scale.
Over the last decades, US residents have been the golden standard of consumption. As other nations' residents go from aspiring the same consumption levels to reaching towards them, it becomes clear that our planet's natural resources are not not able to cope with the demand. Thus, it is our premise, that purchase price alone should not drive the buyer's decision to acquire and consume a specific product. Rather, the buyer should be able to identify the cost of recycling his/hers consumption by-products.
Over human history, a item's acquisition price was driven by its production cost and/or availability. Considering the increasing consumption demands, and its effect on natural resources, it is our premise that a product's purchase price should also take into account the cost for recycling its by by-products (both production and consumption related), thus allowing humans to live by a zero balance rule.
While ideal, this approach requires a significant change in our society's social and environmental responsibilities. Rather than wait for the ideal situation to come about, we advocate the following:
Now, to a future of self-degrading landfills, or, even better, no landfills at all!!!